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About The Speaker

Susanne Dirks – Managing Consultant, GLOCAFY

Susanne Dirks

Susanne, a native German based in Ireland since 1993, is an experienced international business and Internet consultant. After 20 years of working for large technology MNCs, providing IT and business consultancy to companies across Europe, Susanne, in 2013, set up her own business, focused on helping export-focused Irish companies to fully leverage the Internet to grow sales in export markets. Drawing on her experience as an international consultant, her understanding of different business environments and cultures as well as her knowledge and experience in localisation, IT and internet marketing, Susanne helps companies to develop and implement a business-driven strategy for international web presence, including website localisation, international search engine optimisation, and e-marketing for export markets. Susanne holds a First Class BSc (Hons) in Information Technology from Middlesex University, a Masters in Artificial Intelligence from Edinburgh University as well as additional qualifications in web technology and e-marketing. In addition to her background in IT and marketing, Susanne is also qualified translator and serves on the Executive Committee of the Irish Translators’ and Interpreters’ Association, chairing the Sub-Committee for Marketing/Website.