Learn, Network, Grow
<Summit_Registration_&_Meet_the_Exhibitors_08.20 – 9.00 />
<9.00 — 9.40 />
Online Success Stories: Vaughan Shoes
Donal Vaughan in conversation with Orla Cooney of Magico on how he went from no website to being one of the top online shoe retailers in the country in 4 years. Be inspired by the winner of the prestigious Retail Excellence Online Retailer of the Year 2020 and find out how innovation, hard work and excellent customer service have contributed to the success of VaughanShoes.ie
<9.00 — 9.40 />
Online Success Stories: Inish Pharmacy
Joining Donal is Paul O’Hea of InishPharmacy.com, one of the top online pharmacy websites in the country. Always pushing the boundaries both in terms of innovation and geography, Inish Pharmacy serve a worldwide customer base via their multi-currency, ERP integrated online store from their base in Donegal. Discover how Paul plans to become the leading online pharmacy in the country.
<9.40 — 10.10 />
Unlock the secrets of Google Shopping Success
Unlock the secrets of Google Shopping Success. Speaker to be confirmed.
<10.10 — 10.40 />
Effective Facebook Advertising
As a social media advertising consultant, Tristram Dyer has learned what it takes to design a winning social media strategy. Having worked with a large number of Fortune 500 companies around the world for the last 6 years helping them to develop their social media ads strategy, this coalface experience is what is needed to drive performance in an ever-changing landscape for growing companies that he has helped to scale 2-3x in the last few years. His talk will be packed full of interesting tips and insights from these experiences and show what is working now when it comes to effectively advertise on Facebook!
<Morning_Coffee_&_Meet_the_Exhibitors_10.40 – 11.00 />
<11.00 — 11.30 />
Dynamic Advertising & Instagram Influencers
Collette Doyle is the Managing Director of award-winning social media agency, Leading Social. She has over 15 years experience in Sales and Marketing and has hosted workshops on social media best practices globally. Learn from Collette how to utilise influencers on Instagram with an effective dynamic ads campaign to skyrocket your ecommerce sales.
<11.30 — 12.00 />
The power of Email & SMS Marketing
Paul McGurran of Optiflow eCommerce has over 18 years’ experience in eCommerce working in both national and international markets. Just last year, Paul interviewed 35 eCommerce Managers and conducted analysis on Irish Retailers’ different approaches to Conversion Rate Optimisation (CRO) and Email Marketing. An Enterprise Ireland mentor, Paul will explore of the power of Email & SMS Marketing.
<12.00 — 12.30 />
Murat Soysal, Co-founder of Segmentify, specialists in ecommerce personalisation powered by artificial intelligence with clients including Mothercare Ireland and Virgin Group. Good ecommerce sites attract visitors. Great ecommerce sites personalise for visitors and convert them to paying customers. Murat will present how to boost your ecommerce revenue using Omnichannel Personalisation, with a typical increase in online revenue by 20%.
<Lunch_&_Meet_the_Exhibitors_12.30 – 13.30 />
<13.30 — 14.00 />
Susanne Dirks, founder of GLOCAFY, is an international Internet/business consultant, helping Irish companies to localise, optimise and market their websites and webshops for international growth and expansion. With Ireland being a relatively small market for ecommerce, international expansion is key to growth and Susanne will talk about the different aspects that need to be considered for successful international ecommerce.
<14.00 — 14.30 />
Optimising the Checkout Process
<14.30 — 15.00 />
Creating a professional video on your smartphone
Video is projected to claim 80% of all web traffic within the year. 4 times as many people would rather watch a video about a product, than read about it. 90% of customers say that product videos help them make a purchasing decision. In this session Gary Kelly of GK Media will discuss the trends, tactics and techniques to create video content on your smartphone.
<15.00 — 16.00 />
SEO Q & A Session
John Caldwell, co-founder and Managing Director of CreatorSEO, Ireland’s leading SEO company will host a SEO Breakout Session and will answer your SEO questions. Over the last two decades, John has developed an impressive portfolio of experience in international business, more recently applying his extensive knowledge and skills as one of Ireland’s top Search Engine Optimisation strategists – have your questions ready!