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Agenda

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abcommerce_summit_2020

Learn, Network, Grow

<Summit Registration & Meet the Exhibitors 08.20 – 9.00 />

<9.00 — 9.10 /> Welcome to the abcommerce Summit 

Paul Montwill - abcommerce

Paul Montwill, owner of abcommerce & Magico, opens the day with a welcome message.

<9.10 — 10.00 /> Online Success Stories: Vaughan Shoes

Donal Vaughan

Donal Vaughan in conversation with Orla Cooney of Magico on how he went from no website to being one of the top online shoe retailers in the country in 4 years. Be inspired by the winner of the prestigious Retail Excellence Online Retailer of the Year 2020 and find out how innovation, hard work and excellent customer service have contributed to the success of VaughanShoes.ie

<9.10 — 10.00 /> Online Success Stories: Inish Pharmacy

Paul O'Hea - Inish PharmacyJoining Donal is Paul O’Hea of InishPharmacy.com, one of the top online pharmacy websites in the country. Always pushing the boundaries both in terms of innovation and geography, Inish Pharmacy serve a worldwide customer base via their multi-currency, ERP integrated online store from their base in Donegal. Discover how Paul plans to become the leading online pharmacy in the country.

<10.00 — 10.20 /> Effective Facebook Advertising

Tristram Dyer - Social Media Advertising Consultant

As a social media advertising consultant, Tristram Dyer has learned what it takes to design a winning social media strategy. Having worked with a large number of Fortune 500 companies around the world for the last 6 years helping them to develop their social media ads strategy, this coalface experience is what is needed to drive performance in an ever-changing landscape for growing companies that he has helped to scale 2-3x in the last few years. His talk will be packed full of interesting tips and insights from these experiences and show what is working now when it comes to effectively advertise on Facebook!

<Morning Coffee & Meet the Exhibitors 10.20 – 11.00 />

<11.00 — 11.20 /> Dynamic Advertising & Instagram Influencers

Collette Doyle - Leading Social

Collette Doyle is the Managing Director of award-winning social media agency, Leading Social. She has over 15 years experience in Sales and Marketing and has hosted workshops on social media best practices globally. Learn from Collette how to utilise influencers on Instagram with an effective dynamic ads campaign to skyrocket your ecommerce sales.

<11.20 — 11.40 /> The Power of Email & SMS Marketing

Paul McGurran - Optiflow eCommerce

Paul McGurran of Optiflow eCommerce has over 18 years’ experience in eCommerce working in both national and international markets. Just last year, Paul interviewed 35 eCommerce Managers and conducted analysis on Irish Retailers’ different approaches to Conversion Rate Optimisation (CRO) and Email Marketing. An Enterprise Ireland mentor, Paul will explore how RFM (Recency, Frequency, Monetary) analysis of customer behaviour can be used to send targeted email and SMS marketing.

<11.40 — 12.00 /> Omnichannel Personalisation

Murat Soysal Segmentify

Murat Soysal, Co-founder of Segmentify, specialists in ecommerce personalisation powered by artificial intelligence with clients including Mothercare Ireland and Virgin Group. Good ecommerce sites attract visitors. Great ecommerce sites personalise for visitors and convert them to paying customers. Murat will present how to boost your ecommerce revenue using Omnichannel Personalisation, with a typical increase in online revenue by 20%.

<Meet the Exhibitors 12.00 – 12.30 />

<12.00 — 12.20 /> FACT-Finder Demonstration

FACT-Finder logoJoin FACT-Finder in the Auditorium for a product demonstration.

<Lunch 12.30 – 13.30 />

<13.30 — 13.50 /> International Ecommerce

Susanne Dirks – Managing Consultant, GLOCAFY

Susanne Dirks, founder of GLOCAFY, is an international Internet/business consultant, helping Irish companies to localise, optimise and market their websites and webshops for international growth and expansion. With Ireland being a relatively small market for ecommerce, international expansion is key to growth and Susanne will talk about the different aspects that need to be considered for successful international ecommerce.

<13.50 — 14.10 /> Unlock the Secrets of Google Shopping Success

John Ring - Tinderpoint*

Google Shopping is easy to do but hard to do well. With over 80% of retailers’ Google ad spend going on Shopping ads, it’s critical to know how to make it work with your inventory. If you’ve never tried it, tried and been disappointed or just want to profitably scale what you’re doing now, you’ll get a lot of cutting edge tips from this talk by John Ring, Managing Director of Tinderpoint. Since 2002, John’s agency Tinderpoint has helped clients like Breretons, Louis Copeland, Samsung, Ebay, Burberry, SuperValu, Eir and many more.

<14.10 — 14.30 /> Creating a professional video on your smartphone

Garry Kelly - GK MediaVideo is projected to claim 80% of all web traffic within the year. 4 times as many people would rather watch a video about a product, than read about it. 90% of customers say that product videos help them make a purchasing decision. In this session Gary Kelly of GK Media will discuss the trends, tactics and techniques to create video content on your smartphone.

<14.30 — 15.30 /> SEO Q & A Session

John Caldwell - CreatorSEO

John Caldwell, co-founder and Managing Director of CreatorSEO, Ireland’s leading SEO company will host a SEO Breakout Session and will answer your SEO questions. Over the last two decades, John has developed an impressive portfolio of experience in international business, more recently applying his extensive knowledge and skills as one of Ireland’s top Search Engine Optimisation strategists – have your questions ready!

<Meet the Exhibitors 14.30 – 16.50 />

<14.30 — 14.50 /> Trustpilot Demonstration

Trustpilot logo

Join Trustpilot in the Auditorium for a product demonstration.

<14.50 — 15.10 /> Segmentify Demonstration

Segmentify logo

Join Segmentify in the Auditorium for a product demonstration.

<15.10 — 15.30 /> Flexi-fi Demonstration

Flexi-fi logo

Join Flexi-fi in the Auditorium for a product demonstration.

<15.30 — 15.50 /> Nosto Demonstration

Nosto logo

Join Nosto in the Auditorium for a product demonstration.

<15.50 — 16.10 /> CBE Demonstration

CBE logo

Join CBE in the Auditorium for a product demonstration.

<16.10 — 16.30 /> Celebros Demonstration

Celebros logo

Join Celebros in the Auditorium for a product demonstration.

<16.30 — 16.50 /> Elavon Demonstration

Elavon logo

Join Elavon in the Auditorium for a product demonstration.